Image credit: Adweek.com
Blogged while: Feverishly switching between new Instagram and Notes
Earlier in the year I woke up one morning and saw a strange app on my iPhone home screen out of place. (Disclaimer: I organize my apps into folders according to the prominent color of their logo)
Uber rebranded in February 2016 by abandoning their renown U logo to a weird logo that looks like I’m unlocking an important file from the CIA. I was annoyed and confused, but I usually stand by a good rebranding… so good for Uber. I got over it and I still use it every weekend.
Today, perhaps the most popular app for millennials these days, Instagram, decided they would change their logo and interface and the Internet had THINGS TO SAY. The new Instagram logo is a rainbow gradient… Yes, people jumped on the chance to compare it to making your first PowerPoint gradient in elementary school. Funny.
Search Instagram on Twitter and you’ll be flooded with many more memes and gifs of hatred, uncertainty, and plain old “WHY.”
The first thing I thought was, “Wow, I guess Instagram execs really took the rainbow bagel craze to the extreme.”
Instagram simply rebranded after years of the same logo, which was outdated (albeit on purpose) to begin with.
User interface changes are A+. Irate Internet users: they didn’t add or take any features away at all! They only removed colors that shouldn’t have been there in the first place. I always thought the navy blue headers everywhere were kind of an eyesore and didn’t necessarily match the vintage Polaroid theme anyway.
They went with the minimalist look, similar to what we’ve seen in recent updates with our beloved Apple and Android softwares. Leave the interface black and white and let the content and features show the color. Doesn’t sound completely crazy, right?
But the Internet is fickle and as much as you’d think the savviest tech users would welcome change, it’s usually the opposite.
Remember the Twitter rumor about ditching 140 character limit? Jack Dorsey might as well have told everyone he was switching the platform to be strictly overly opinionated political tweets — that’s how bad of a reception it got.
Rainbow Instagram is most likely here to stay and people will get used to and warm up to it. We all need that happy mix of black and white and then BOOM RAINBOW COLORS in our lives.
Thank you, Instagram,for letting the photos show the color and not being afraid of scary Internet critics.
Check out my colors,
📷 👉 @Shellysalv 👈 📷