The Twitter ecosystem is among the largest social networks in the world, hosting millions of posts every day. Among these posts are many patient, caregiver, and healthcare professional (HCP) conversations, which can be lost and invisible to others due to the lack of a targeted ‘discussion cell’ for their posts. However, many of these stakeholders are using a special tool to increase interaction, engagement, and visibility on Twitter: tweet chats. What is a tweet chat and how do key stakeholders use it to generate conversation, promote awareness, and connect with like minds?
Social media users and professionals alike are presented with endless opportunities when they create, maintain, and/or engage with a tweet chat, including accessing key disease or treatment information, prompting organic discussion around a particular topic, and elevating an online opinion leader’s social presence. Tweet chats allow interested parties to penetrate the proverbial cell of a given topical conversation, rather than floating through the vast Twitter ecosystem of chatter searching for relevant content.
So, what’s holding you back from getting down on a cellular level to engage with your key audience?
Social Media Research Analyst and Twitter Chitter Chatter, Jeff Johnson